Did you know events promote tourism in a country?

Did you know events promote tourism in a country?

Worldwide, the event industry is a dynamic and fast-growing sector with obvious interactions with one another in line with tourism. When these events are appropriately hosted, they have the potential to expand the tourism sector. These events provide media exposure during advertisement, promote development, and stimulate infrastructure development which include the emergence of new partnerships. The hosting of significant events in a city, region or nation, therefore presents a unique opportunity to rethink or reposition the destination. It’s for this very reason that many countries view the successful hosting of events as a vehicle for growth, and that tourism bodies are devoting resources to attracting and supporting major events as part of a broader strategy. Events are high-value tourism attractions: they act as catalysts to change and image makers for business, (conventions, trade shows) and leisure travel (sports events and cultural festivals, etc.). The close links between major events and tourism are clear to see, which is why many cities, regions and countries have identified event tourism as a priority within long-term tourism strategies.

Major events that drive crazy international tourism numbers

Niche events that have close links to the host destination, such as the art exhibitions, food parties like the rolex festival, drink parties and sports.

Participatory sports events, like world championships that attract thousands of competitors from outside the host country, most of whom bring multiple people with them including spouses, friends, family. Some people after these events, they often extend their event-related stay into a holiday visiting different places.

Signature cultural have an international reputation as a ‘must see’ and include, events such festivals, Halloweens, white party's, purple party's etc. International sports events, not only bring in large numbers of participants and spectators but also achieve worldwide media coverage which plays a significant role in raising a destination’s profile.

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