Showing posts from February, 2016

Three Global Public Relation Firms Undertake the Role of Uganda’s Tourism Marketing

A count of three (3) Public Relations Firms are apparently undertaking the role of marketing Uganda in her key source markets following their recruitment by Uganda Tourism Board – the body charged with tourism promotion including increasing the number of Uganda Safari undertakers. This strategic move by the Uganda Tourism Board aims at increasing the tourist arrivals in the country and widening the opportunities for employment opportunities. The increase in the number of travelers undertaking safaris in Uganda would mean that the investment in tourism facilities and the products would increase which would in turn stimulate jobs. The public Relations Firms undertaking this move include; the Kamageo for the British Market in the United Kingdom and the neighboring, the KPRN for the German Market and the PHG Consulting for the market of North America. These agencies are noted to be the first of their kind to assist Uganda in her tourism promotion in the major traveler origi

The Potential of Boomu Women’s Group in Promoting Uganda’s Cultural Tourism

At close to 200m from the southern entrance gate to the Uganda Safari destination of Murchison Falls National Park of Kichumbayobo, there lies a group of traditional Banda units spread in a lush green landscape that have always pulled the attention of the travelers on safaris in Uganda including those from popular travel regions of North America and Europe. The Boomu is a group of local women who have acknowledged that even though the grass thatched and mud smeared huts seem to be a no go for local Ugandans, the foreigners find them authentic and thrilling to spend a night in while on the African soil. The proprietors acknowledge that the center receives world travelers regardless of the season while on their safari in Uganda . The visitors are always amused by the village walks, the tasty local food and its preparation not forgetting the Bandas themselves. Positioned in the village of Kigaragara, the Boomu community is 35 minutes drive from the nearby town of Masindi an