A count of 200 exhibitors in tourism are anticipated to demonstrate the beauty of Uganda at the forth coming Pearl of Africa Expo running from 17th – 20th November 2015 at the famous Kampala Serena Hotel.
expo is being arranged by the Uganda Tourism Board and is intended at
presenting the opportunities to the tour operators to put Uganda to
market both within and abroad and also undertake the networking so as to
increase safaris to Uganda.
The Chairman of Uganda Tourism Board Mr. James Tumusiime noted during
the launch that the operators of tourism businesses will be availed with
the unique opportunity to meet the new clientele, do the networking and
discuss the business that will see their sales and the arrivals for the
Uganda safaris increase.
The Marketing Manager of the Uganda Tourism Board Mr. Edwin Muzahura
acknowledges the significance of the event and hopes that the Private
sector will grab the opportunity to market their products. Considering
the fact that tourism is a critical player in the national economy
sectors evidenced by its contribution of $1.2billion that was realized
from 1.3 million tourist arrivals in the year 2014, the need to enhance
the efforts to market Uganda cannot be taken for granted.
Barbara Adoso the chair of Association of Uganda Tour Operators also
noted during the launch that the country and the operators have not been
so aggressive in the process of enticing the travelers to do Uganda safaris
compared to their counterparts in Tanzania and Kenya but various
efforts are being made by the Association’s members including Prime Uganda Safaris & Tours like setting special rates so as to win the travelers’ market both internal and external.
The Business Development Manager at the Uganda Wildlife Authority (UWA)
noted in line with Ms. Adoso and noted that UWA will set only 10,000
each day for the Ugandans who wish to explore the Uganda safari parks to realize the significance of conservation.
Pearl of Africa expo is believed to attract counts of participants from
other countries including Zambia, Botswana, Kenya, Seychelles,
Tanzania, South Africa, Rwanda, Mozambique, Zimbabwe, Burundi, Nigeria
At the end of the event, there will be giving awards of
excellence to various players in the tourism sector including the media,
the best accommodation, the tour operators, Best Airline, travel
agencies among others. This will add an exciting encounter to the expo
crowing it with celebrations and achievement.
Uganda is a magical
destination not only in the region but also at international level. The
county has a lot to offer ranging from the People and their cultures
noted among the most heterogeneous nations in Africa to wildlife
including the classic big five spread in her rolling Savannah protected
areas, the ancient primates such as the mountain gorillas
and the common chimpanzees, the remarkable scenery that feature the
legendary mountains of Rwenzori, the great Elgon Mountain and the Kigezi
highlands known as the Switzerland of Africa, the verdant forest cover
and the expanse water bodies including the largest Victoria Lake and the
myriad of streams that traverse her landscape topped by the might Nile