The Roundbob.com which is an online marketing platform has been put into place to stimulate the development of local safaris in Uganda.
The managing Director of Roundbob.com David Gonahasa notes that though a
range of Ugandans may have interest in undertaking the Uganda safaris
around their country, they do not have information on the major sites
and still consider tourism as a rich man’s thing
It can be noted at
the moment, Uganda boasts of 8.5million people that use internet
considering the reports of the Uganda Communication Commission and that
over a half of these people use the social media. Therefore, there is no
doubt that online marketing is apparently the effective way to secure
domestic and international tourists towards planning safaris to Uganda.
Considering the fact that tourism in the financial year 2013/14
overridden coffee and the remittances from abroad in terms of the
foreign exchange earned for Uganda, adding more efforts in marketing can
see considerable results arise from the sector in terms of revenue
There is a need to borrow a leaf from the travel and
tourism agencies in other parts of the world including America, Europe
and Asia which have taken advantage of the online marketing to boost the
sales of their products. Marketing through the Social media including
You Tube, Twitter and Facebook is proving valuable in terms of easy
accessibility to clients around the world including those that might
have interest in taking safari to Uganda.
The Roundbob.com is
bringing with it the option of the Travel Wallet in which users can
always deposit funds dedicated for travel. The user would deposit either
via the bank or standing orders, direct debits, counter deposits which
apparently provided in Stanbic Bank, Visa, Mobile Money, Pay way among
other methods. The money saved can then be put to use in purchase of Uganda safari packages on Roundbob.com, accommodation or the air tickets.
The Roundbob.com initiative is considered among the best innovations
and no wonder it was listed among the best thirty (30), innovative
startups on the continent of Africa.