Did you know events promote tourism in a country?
Did you know events promote tourism in a country? Worldwide, the event industry is a dynamic and fast-growing sector with obvious interactions with one another in line with tourism. When these events are appropriately hosted, they have the potential to expand the tourism sector. These events provide media exposure during advertisement, promote development, and stimulate infrastructure development which include the emergence of new partnerships. The hosting of significant events in a city, region or nation, therefore presents a unique opportunity to rethink or reposition the destination. It’s for this very reason that many countries view the successful hosting of events as a vehicle for growth, and that tourism bodies are devoting resources to attracting and supporting major events as part of a broader strategy. Events are high-value tourism attractions: they act as catalysts to change and image makers for business, (conventions, trade shows) and leisure travel (sports events and ...