The pearl of Africa - Uganda is in melting point of unlocking the untouched potential of sports tourism in the different safari destinations in the country. The different regional sports events organized and supported by the different tourism stake holders clearly shows the trend the tourism sector is taking in promoting sports tourism in the country. The sponsorship of regional sports events in Uganda’s Switzerland (Kabale), Golf tournament and the lunch of the Source of the Nile Corporate Challenge by Uganda Tourism Board (UTB) and Sports Tourism International critically means that the different stake holders in the tourism sector are ready to promote Uganda as safari sport destination in addition to its being gorilla safari destination.
For decades, tourism in Uganda has been much dependent on the unique
wildlife and natural resources which are well distributed in different
parts of the country and most of the tourists on safaris to Uganda have
been coming to enjoy the views of different wildlife species like the
Mountain gorillas, Lions, Chimpanzees, African elephants, Buffaloes
With change in trend, the need to make sure that local
community who are the custodians of the tourism resources benefit from
tourism has been identified and given priority. Sports Tourism
International (STI) has taken step head to ensure that the locals not
only benefit in tourism but also partake in the different tourism
activities in the different destinations in the country. This is done
through organizing different sports tourism activities in the different
destination areas in the country. Through these events, locals are
encouraged to participate in the activities an event the income
generated, part is offered to support different community projects.
One of Uganda’s outstanding tourism destinations - Jinja, also the
Source of the Nile, is one of the places where the next sports event
scheduled on 28-30th of August like take place. The sports event is one
of the events which is seen as the move to unlock the potential of
sports tourism in the country. Being the only Uganda safari destination
where experiential speed boating, adventurous bungee jumping, canoeing,
whitewater rafting, as well as quad biking and horse riding is done,
Jinja really deserves the to be promoted as Uganda’s sporting
destination where visitors on Uganda safari tours can have adventurous
sports experiences while on their safaris to Uganda.
The Source of the Nile Corporate Challenge (SNCC) which is expected to
attract participation of over one hundred (100) corporate teams from
Uganda the host, Kenya, Nigeria, Egypt, South Sudan and Ethiopia is
really unique opportunity that can unlock the hidden potential of sports
tourism in Uganda. The planned sports tourism activities to be enjoyed
by visitors on Uganda safaris to Jinja on that day include a birding
race, quad biking, swimming gala, football, netball, volleyball, golf,
kayaking/boat regatta among others.
In nut shell, Uganda is tourism
potential is beyond Wildlife and special thanks go to Sports Tourism
International (STI) a private initiative championing the promotion of
sport tourism as one of the key tourism products that can enjoyed by
visitors on safaris in Uganda.