The Uganda tourist promotion Agency – the Uganda Tourism Board which is responsible for marketing Uganda safari attractions has embarked on a rigorous marketing campaign to tap into the Chinese people invigorate them towards visiting Uganda.
Uganda Tourism Board (UTB) in this endeavor hosted the Vice President
and the Secretary General of the Guangdong Provincial Tourism
Association Li Jinamo in the move to forge the way forward in Uganda’s
efforts to attract the Chinese holiday makers to plan safaris to Uganda.
The country of China contains over 1.3 billion people while the
Province of Guangdong where Jinamo hails from has a population of 100
million people which is almost thrice the Uganda’s population. The
Executive Director of UTB Mr. Asiimwe Stephen acknowledged that China
has the highest number of out bound travelers in the whole world.
Uganda Tourism Board in the efforts to fulfill the key tourism objective
of enhancing the number of international visitors undertaking safaris
in Uganda from 1.3 million in 2014 by 50% to 1.8% in the year 2016
embarked in participating in the China International Tourism Mart (CITM)
along with the Guangzhou based Ugandan consulate. The Ethiopian Airways
offered a free Uganda ticket which was won by Mr. Li Jinamo in the
Uganda Night event. A familiarization tour was then organized by Uganda
Tourism Board to enable him explore Uganda in detail.
The step towards attracting Chinese to Uganda is seen as a positive move in enhancing Uganda safari
arrivals. Mr. Li Jinamo note that Uganda has to work towards enhancing
connectivity and that Uganda and China governments can work towards
starting direct flights between Uganda’s Entebbe International Airport
and China’s province of Guangdong. At the moment, there are four airline
companies that link Uganda and China.
Mr. Li Jinamo continued to
note that Uganda still has bad roads and the issue of language barrier
is still significant. The Uganda Tourism Board and Chinese have no
direct language link. He proposed that it would be far better if the
media in Guangdong is invited to write about the Uganda’s impressive
tourist attractions that can be encountered by Chinese while on Uganda
safari. The engagement of Mr. Li Jinamo is seen as a hopeful step to
attract over 2,000 Chinese companies that are members of the association
where he hails.
Uganda safaris / Uganda safari News
Prime Uganda safaris & Tours Ltd