Three Global Public Relation Firms Undertake the Role of Uganda’s Tourism Marketing
A count of three (3) Public Relations Firms are apparently undertaking the role of marketing Uganda in her key source markets following their recruitment by Uganda Tourism Board – the body charged with tourism promotion including increasing the number of Uganda Safari undertakers. This strategic move by the Uganda Tourism Board aims at increasing the tourist arrivals in the country and widening the opportunities for employment opportunities. The increase in the number of travelers undertaking safaris in Uganda would mean that the investment in tourism facilities and the products would increase which would in turn stimulate jobs. The public Relations Firms undertaking this move include; the Kamageo for the British Market in the United Kingdom and the neighboring, the KPRN for the German Market and the PHG Consulting for the market of North America. These agencies are noted to be the first of their kind to assist Uganda in her tourism promotion in the major traveler origi...